Neumannbrown.com | Co robimy?

Co robimy?

Regardless of the supposed aims, the segmentation is necessary to create a business directed to a client. NEUMANNBROWN helps its Clients to understand their Clients; their emotions, needs, customs. This knowledge helps them to manage their Brand, fit the structures of an organization to achieve better market effect of the said Brand.

Brand Audits

In NEUMANNBROWN we do understand that taking up any actions in order to create a professional strategy has to be preceded by reliable analysis of the portfolio of products creating the given Brand. The brand audit led by NEUMANNBROWN is a process relying on verbal analysis and visual brand communication. We analyse each element of the brand identification – from the name, logo and packaging through POS materials and advertising to identification on the Internet. All of that is made to assess how they are within the positioning strategy or collide with it for this group of products.

Brand Architecture

Creating portfolio based on the quality of existing, strong brand is much cheaper and easier than acting without such support. That is why drafting professional architecture of a brand gives a clear foundation for an organization to proper management of its possibilities and the products portfolio.

Brand Positioning

Brand positioning based on Audit and market research is a starting point to create the product strategy. NEUMANNBROWN positions brands in the consumers’ consciousness and not only on the market they function in.

Research and Segmentation

NEUMANNBROWN in cooperation with proven, reliable and professional research agencies carries only justified and needed market and competition research in order to determine the starting point to create a strategy for products or Brands of their Clients.

What do we do

Strategies

• Brand Audits
• Brand Architecture
• Brand Positioning
• Research and Segmentation

Design

• Brand Conceptualisation
• Naming
• Visual Identification
• Packaging
• ATL

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