| Brand Audits |
| In NEUMANNBROWN we do understand that taking up any actions in order to create a professional strategy has to be preceded by reliable analysis of the portfolio of products creating the given Brand. The brand audit led by NEUMANNBROWN is a process relying on verbal analysis and visual brand communication. We analyse each element of the brand identification – from the name, logo and packaging through POS materials and advertising to identification on the Internet. All of that is made to assess how they are within the positioning strategy or collide with it for this group of products. |
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