We believe that:

• The best solutions are the effect of cooperatiion with our Clients and the Clients of our Clients

• Gained information build trust and lead to inspiration

• Consequent „upbringing” of the brand based on a well-thought-of strategy leads to its success

• Each Brand deserves the possibility of its own development

• Unique solutions of the brand build the competitive supremacy

In the work on each brand or product we use the author’s tool Intellibrand® based on the Marketing Mix theory. Owing to Intellibrand® we are able to match the propositions and percentage of the participation of particular elements of Marketing MIX to manage a given product or a group of products effectively and efficiently.

Below we present the exemplary cases of proportional participation of
particular elements of Marketing Mix in two different groups of products.

Own net brand tea bags

As it is easily visible, this product group shall not require too big engagement of many Marketing Mix tools. Owing to Intellibrand® we have worked out an optimal arrangement of the particular elements of Marketng Mix to achieve the best sale effect.

It shows that the most crucial element is the price and a proper display of the product on a shelf. The type of client to whom this product is addressed pays attention both to the design of packaging and to the shopping decisions. The sale promotion is also meaningful. The e-commerce actions do not have any meaning for this group of product; the target group does not use the Internet.

Exclusive brand mineral water

In this case Intellibrand® mostly emphasizes the Promotion.

PR and ATL advertising seem to be the most important promotional actions. Not without significance is the influence of the viral marketing and World Of Mouth in its scope. A proper display of the product and marking the place of sale with the POS materials are as important as the product design and the way of packaging. The target group purchasing this type of product uses the Internet undoubtedly. Therefore it is worth marking its presence there as well.